Zimbio March Madness
BRANDING / GRAPHIC DESIGN / ART DIRECTION / CONTENT PRODUCTION / DIGITAL ILLUSTRATION / PHOTO MANIPULATION
An annual poll where fans vote for their favorite TV couples, be they canon or non-canon.
Every year, Zimbio challenges fandoms everywhere to cast a vote for their favorite TV couples for a chance at winning the coveted OTP crown. For their 2020 campaign, I had the pleasure of developing and designing the visual identity system for the marketing campaign, resulting in 1.7 million votes.
Duration
6 weeks, 2020
Role
Designer
Moodboard
[ ADDITIONAL WORK ]
Digital Illustrations & Photo Manipulations
Zimbio is here to feed your pop culture obsession. I help drive engagement by designing highly visual, pop art inspired content, for their readers every week.
In 7 days this piece of content attracted 23.2 million page views at 36.8 Pv/S! Article written by Areeba Abid.