BMW Cluster Redesign
Group Project: Levi Mousaw, Aaron Stevens, Elaine Chu, Eli Bornstien - 1 month
Key Role: Concept Development, Storyboarding, Sketches, & Graphic Support.
Observational Research, Collaboration, Photoshop, Illustrator, Keynote.
Redesign the dashboard and middle console for BMW's future user experience of their latest electric car.
Challenge:
Observational Research
Rapid Prototyping
Client Feedback
Approach:
Our goal was to redesign the cluster to reflect BMW's modern, versatile, sophisticated and distinguishable brand.
Final Design:
Our focus was to exemplify the experience between driving modes—Sport and Eco.
In Sports Mode, the speed of the vehicle is showcased as its main focus.
In contrast, during Eco Mode, the vehicle celebrates its fuel efficiency with cooler colors and a softer typeface.
