Baby Tula

BRAND DESIGN / ADVERTISING CAMPAIGN / SOCIAL MEDIA / PACKAGING

Tula is the stylish, trusted choice for parents who see babywearing as both a statement and a solution.

As the dedicated designer for Tula at Ergobaby, I took ownership of all visual projects, both big and small, from concept to completion. I led a redesign that conveyed taste, trust, and timeless appeal to a more aligned consumer profile. I developed omni-channel campaigns that made Tula stand out as bold, expressive, and unforgettable in a crowded digital space. I’ve designed packaging for a new line of baby wraps and blankets, collaborating with internal teams and external partners for a successful product launch. In addition, I also contributed to photoshoots from planning through post-production to ensure visuals aligned with our brand identity.