Floriano's Mexican Restaurant

Identity Redesign - Ongoing

Brief: Floriano's is a family-operated restaurant found on the central coast of California. I was hired by their manager, Antonio De Jesus Rodriguez, to re-brand the identity of their "hole in the wall" restaurant. I set out to exemplify the family-orientated, small town business as the little gem it is.

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The reoccurring story of "Floriano's" sounding like a foreign way to say "flowers" helped me define the shape of their latest identity. Floriano's also happens to be located in Lompoc, dubbed "The City of Arts and Flowers." The soft, roundness of Cubano's typeface made it easy for me to imagine the adobe missionaries located all around the Central Coast. The scripture for "Floriano's" itself was influenced by my love of hand-crafted typography.