I set out to exemplify Floriano's as the family-orientated, hard-working, small-town gem that it is.
Floriano's previous logo was difficult to read. The main challenge I had was to incorporate both green and red in the logo without making the colors vibrate next to each other (client insisted).
After interviewing a few customers, the reoccurring story of "Floriano's" sounding like a foreign way to say "flowers" helped me define the shape of their latest identity. Floriano's also happens to be located in Lompoc, dubbed "The City of Arts and Flowers."
The soft, roundness of Cubano's typeface made it easy for me to imagine the adobe missionaries located all around the Central Coast. The scripture for "Floriano's" itself was influenced by my love of hand-crafted typography.
"Floriano’s success can be attributed to their amazing product and their booming business attributed to their clever marketing. ...Their presence has brought them to the top of Trip Advisor."
Floriano's wins final Economic Vitality Award in 2015.