A product to help reduce food waste within the home.


Diminish is a platform application that utilizes Loyalty Card Shoppers' purchasing information to minimize food waste within the home. In the following design example, I showcased Safeway's products and services as they were a large contributor to my research and an advocate of sustainable practices.

Loyalty card history is used in combination with Safeway's quality assurance practices to determine the approximate food longevity date of produce. By providing appropriate recipes that include ingredients already found in their pantries, Diminish provides relief to anxious consumers who find themselves confused about "best buy" dates or the change in smell, texture, color, taste in food as it ripens.