Dashboard Cluster

Levi Mousaw, Aaron Stevens, Elaine Chu, Eli Makman, and I redesigned the digital dashboard cluster to reflect BMW's modern, versatile, sophisticated and distinguishable brand.

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Our focus was to exemplify the experience between driving modes, Sport and Eco. In Sports Mode, the speed of the vehicle is showcased as its main focus. In contrast, during Eco Mode, the vehicle celebrates its fuel efficiency with cooler colors and a softer typeface.