Jasmine Calderón
Chicana and Designer AF
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Floriano's Brand Identity

Project Role: Designer
Client: Floriano’s Mexican Restaurant
Skills: Illustrator, InDesign, Photoshop,
Media: Brand Identity, Digital Illustration, Environmental Design, Products - Physical, Retail Designs

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Floriano’s Brand Identity

Floriano’s, a family-owned and operated restaurant remains loyal to Santa Barbara County residents by pairing their mouth-watering Mexican food with local business products. Their inventory is stocked with local meats butchered by the owner himself, and often features local wine and Firestone beer on tap. Floriano’s not only celebrates their local community but is a direct reflection of them. I created their brand in a way that echos their values and the close-knit communities they serve. The restaurant has since become an epicenter for the community to gather for social events and delicious, shop-local product. For the grand opening of their larger location, Floriano’s had me create various branded products including an outdoor sign, t-shirts, hats, menus, banners, and more.

 
 
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